Be the agent’s pick.
AI agents now shop for people. We measure whether one can read your offer, trust you and buy from you, then fix what stops it.
Get your free Agent Conversion Score
Watch five visitors try your site, including ChatGPT, Perplexity and Claude. Your score in about a minute.
From our outdoor and footwear benchmark: Canada Goose 77 B · The North Face 58 C · Salomon 26 F
Sound familiar?
- Shoppers ask ChatGPT, Perplexity or Gemini what to buy, and you cannot see whether you were even considered.
- Your bot protection was set up to stop scrapers. Nobody has checked what it does to a customer's agent.
- Your price is on the page, but only after JavaScript runs. Most agent fetches never see it.
- Every month a tool tells you how often you are mentioned. None tells you how often you are chosen.
Diagnose, test, track, fix
Four products, each feeding the next. Start with the score; the rest follows from what it finds.
Can an agent get to your checkout?
Available nowAgent Conversion Score
Find out whether an AI agent can read, trust and buy from your site.
Free score: Free
Where does an agent drop out of your funnel?
Early accessSimulated Agent Buyer
Real AI agents try to buy from you. You see where they fail and why.
Diagnosis: £950
When a shopper's agent is choosing, how often is it you?
Early accessRecommendation Monitoring
How often are you the agent's pick, and why do you lose when you lose?
Monitoring: £149/month
What if the fix were infrastructure, not a project?
WaitlistHosted Agent Layer
The machine-facing storefront, generated and hosted for you.
Hosting: £249/month
An open score, not a black box
The Agent Conversion Score runs 49 checks and splits the answer in two: Agent Choice (can an agent find, read, trust and recommend you) and Agent Checkout (can it buy). They combine like a funnel, not an average, and three checks cap the score when they fail. The whole method is published under a Creative Commons licence, so "agent-ready" means one thing.
- 25 Access
- 25 Legibility
- 15 Offer clarity
- 25 Transactability
- 10 Trust
- cap 40 Product pages return 200 to agent identities (no 403, 429 or challenge)
- cap 50 Offer with a numeric price in JSON-LD
- cap 60 Guest checkout is available
How we work
The vector
A vector has magnitude and direction. So does our work: a measurable value, and a clear next decision.
Measured
A score you can put in front of the board, with the evidence behind every point.
Fixable
Every finding carries the exact change to make, ranked by points gained per hour of work.
Honest
We publish the method, state the limits, and never purchase, submit or sign up on your site.
Twenty years of conversion work in online gaming and retail, now pointed at a new kind of visitor. Advisory engagements are still available for teams that want the hands as well as the tools.
See advisory servicesFind out in about a minute.
Paste a URL. Watch AI agents try your site live, then get a score out of 100 and the fixes that will move it.